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Batch Mix Cocktails: The Controversy and The Truth Behind the Hype

Batch Mix Cocktails: The Controversy and The Truth Behind the Hype

In recent years, batch mix cocktails have become increasingly popular, with many businesses and individuals alike opting to purchase pre-mixed cocktails in bottles or cans. However, despite their growing popularity, drinks such as these continue to be surrounded by controversy and negative connotations. So lets explore the truth behind batch mix cocktails shall we?


One of the main criticisms of batch mix cocktails is that they're often associated with low-quality, mass-produced canned cocktails that are sold in supermarkets and convenience stores. These pre-made cocktails are often overly sweet, lacking in complexity and character, and contain artificial ingredients that compromise their taste and quality. As a result, many people assume that all these drinks are of similarly low quality and lack the depth and flavour of freshly made cocktails.

Another criticism of pre-mixed cocktails is that they're seen as a shortcut, a way to cut corners and make cocktails quickly and easily without putting in the time and effort required to make them “properly”. Some people view this as “cheating”, believing that the art of mixology should be about carefully crafting each individual cocktail, rather than making a large batch and bottling it up.



While it's true that low-quality canned cocktails have given batch mixes a bad reputation, bespoke batch mix cocktails (say that 5 times fast) are an entirely different story. These cocktails are made with the same care and attention to detail as freshly made cocktails, with high-quality ingredients and a focus on flavour and balance. In fact, our bespoke libations can often be even better than freshly made cocktails, as the flavours have time to meld together and develop over time.

Another advantage of bespoke batch mix cocktails is that they're more cost-effective for both producers and consumers. Making cocktails individually can be time-consuming and labor-intensive, and can lead to a lot of wasted ingredients. With batch mix cocktails, the ingredients are measured out precisely and mixed together in one go, reducing waste and saving time. This makes these types of bespoke drinks more cost-effective for producers, who can make larger quantities at a lower cost per unit. And for consumers, batch mix cocktails can be more affordable than buying individual ingredients and making cocktails themselves.


In conclusion, while batch mix cocktails may have a negative reputation, bespoke batch mix cocktails are an entirely different story. Made with high-quality ingredients and crafted with care, our cocktails and other batch mixes can be even better than freshly made cocktails, with complex flavours and a balance that can only be achieved through careful blending. And with their cost-effectiveness for both us and you, bespoke batch mix cocktails are a smart choice for anyone looking for a delicious and convenient cocktail experience. So next time you're in the mood for a cocktail, don't discount the batch mix option – you might be pleasantly surprised by what you find, and why not start now with our new range of Libations.


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